As Animal Logic’s Art Director on the Lego Ninjago Movie part of my job is to weigh in on the design of marketing materials, both from the film studio (Warner Bros) and Lego. Here are a few snippets of the concept work I did for character posters and some Lego packaging design for the custom Ninjago toys. I was also asked to design a font for Lego to use expressly for the Ninjago range of products. You can see more about the font Kunoichi here.
Much of our design work – the languages, logos, graphics, vehicle decals etc gets used in the marketing of the movie. I’ve added one of the style sheets I did for Zane’s vehicle / mech.
A huge amount of the brilliant design work from my team can be seen in the Art of Lego Ninjago book. Maps, languages, characters, costumes, props, locations and lighting art. There’s a great review of the book with a preview of many pages here.