Animal Logic original logo design. Yes, it’s true it was scribbled on a napkin waaaay back. At lunchtime. It has been cleaned up since then but has remained essentially unchanged since Animal Logic began 25 years ago. The most common question I get is “which is the front and which is the back?” Well, that will remain my secret (but the clue is in some of the illustrated versions)
Illustration and design for Animal Logic’s annual goodie – The Drawing Book, & ongoing marketing design.